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[Interviews / 人物深度專訪] 無需花言巧語、自然就是最美的溝通 - Yan...

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[Interviews / 人物深度專訪] 無需花言巧語、自然就是最美的溝通 - Yann Couvreur 主廚 / "Making pastries healthier and more accessible" - interview with the chef Yann Couvreur (for English, click “see more”)

Yann Couvreur 主廚是巴黎最具影響力之一的甜點主廚。他的同名甜點店是巴黎人心中最鍾愛的甜點店之一,瑪黑區二店更是世界甜點潮流的匯集中心,許多全球最知名的甜點主廚,包含 Amaury Guichon、Dominique Ansel 等都曾應邀到此,與巴黎人分享他們的最新作品。

由於他九月即將來台灣開設大師課,我近日特地為大家專訪到他,希望能為台灣讀者更深入地介紹這位主廚。此外,我也根據自己持續關心的幾個主題,如 #社群媒體的影響、#作品創意與專利權等,請教 Yann 的看法。他和《 Fou de Pâtisserie 》總編輯暨創辦人 Julie Mathieu 的意見有許多能互相回應之處,也展現了法國甜點人開闊的心胸。他並和我分享了自己的堅持與未來的計畫,很期待接下來他在台灣與大家激盪出的火花!

🍰 內容精彩提要:

「#是甜點來到我的面前」- 在工作中發掘熱忱
「#好的甜點不需矯飾」- 呈現自然最美的面貌
「#讓高級甜點更接近大眾」- 與眾不同的甜點店
「#我們用追蹤數來評斷一個甜點師的價值」- Instagram 威力所向披靡
「#讓我感到困擾的不是被抄襲,#而是有人抄襲之後還說是自己的創作」- 網路時代的工作倫理
「#我希望團隊能在更好的狀態下工作」- 未來計劃穩健踏實

Being one of the most influential pastry chef in Paris, Yann Couvreur is leading a trend of healthier pastries and a more conscious way of pastry-making. His beautiful and tasty work with no artificial colorants, aromas, and preservatives are gaining lots of customers. Yet in this interview he reveals to me that he “couldn’t say that he’s got support” from his fellow pastry chefs. He also talks about his vision of pastries and how he would like to “make high-end pastries” more accessible to everyone. Soon coming to Taiwan for his masterclass, the chef’s got lots to share with the readers, including his opinion of the positive and negative impacts of the overwhelming power of social media. Click on the link below and read more (in Chinese).

http://ying-c.com/articles/interviews-yann-couvreur


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高端甜點師轉身,華文世界首位以系列深度專文拆解法式甜點奧祕的作者。歷經巴黎米其林星級廚房 Le Meurice、Saint James Paris 及知名甜點店 Carl Marletti 等嚴格淬煉,擁有法國專業甜點師資格認證。著有《法式甜點學》、《巴黎甜點師Ying的私房尋味》、《Paris for the Sweet Tooth》;譯有《人氣甜點師的新穎傳統甜點藝術》。 長期為商業周刊、國內外雜誌 、以及 BIOS Monthly、博客來OKAPI 等媒體撰寫甜點專欄。常居巴黎,是當地社群媒體界知名意見領袖(Instagram @applespoon)。持續第一手引介與開拓法式甜點的專業知識與趨勢,攝影作品亦散見國際媒體。 畢業於「廚藝界的哈佛」Ferrandi 高等廚藝學校。在成為甜點人之前是行銷人與社會學家,擁有台大商研所、荷蘭 Utrecht University 社會研究雙碩士學位與數年國際品牌行銷經歷。 Ying C. is the first author to introduce the aesthetics of fine French pastry to the Chinese-speaking communities. Her in-depth analysis inspires her readers to embrace the world's latest pastry trends and the many facets of pastry making with appreciation. Former marketer and sociologist turned pastry chef, Ying continues to share the key to understanding pastries with remarkable photography via her blog and instagram. She writes for Business Weekly Taiwan and several online media, such as BIOS Monthly, Every little d, and OKAPI.books.com. She is the author of L’Art de la pâtisserie française, Ying’s Favorite Addresses in Paris, Paris for the Sweet Tooth and the translator of Opéra (Traditional Chinese version). Ying graduated from Ferrandi Paris, a renowned French school dedicated to culinary arts. She holds a French professional pastry chef certificate (CAP pâtissier) and boasts experience with Michelin chefs and some of the most prestigious Parisian pastry shops.
零時差深度評析世界甜點趨勢、拆解法式甜點奧秘。
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